Account Retention and the Sales Force

Watch the video and read the powerpoint to answer the prompt below.What is the role of the Yelp! Sales Team?What are the impacts, benefits and costs of a ‘bigger sales force’ on Yelp!, and Yelp’s customers?Why would ‘opening up the sales funnel’ bring in more customers?What is the relationship between account retention and the sales force, at Yelp!What did you learn from this reading, and from exploring more about Yelp?

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