Advertising Media and Branding

View carefully the ad in the link and answer to the following questions: Q1. Based on this ad, please develop the brand promise that comes from this ad. Q2. Based on this ad, how do you think Jeep is positioning its product related to other car companies. Q3. Based on this ad, select two other elements of the Integrated Marketing Communication, remember they have to be linked with the message Q4. Based on this ad and linked with the faced model, how do you think that Burger King can link from the emotional point of view Q5. Do you think that this is an effective ad or not and why? Justify your opinion

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