Total 800 characters, 2 pages. Shall leverage Amazon’s 14 leadership principles. Paragraph 1 Introduction This paragraph should include an introduction to the topic and a summary of what youre going to write about. Also, you should provide a brief answer to the question state explicitly the innovation or judgement call that you made. Problem Section In a fiercely competitive and price sensitive market, insurance companies are falling into a Customer Engagement Gap. To try and close this gap between what insurance brands deliver and their customers expectations, insurance companies are differentiating themselves through quality of experience. Action Section · Corresponds to the A section (Action) of the PAR structure. · Should be the longest section. · Begin each paragraph with a topic sentence that identifies the main idea or ideas that will be discussed in this paragraph. Are you talking about a lot of ideas in one paragraph? Whats the summary of them? Use this as your topic sentence. · Must say how you solved the problem that you mentioned in first paragraph. Results Section · Corresponds to the R section (Results) of the PAR structure. · What is the outcome of your judgement call or innovative idea? Last Paragraph Conclusion · Restate the topic. · Summarize the main points that youve covered.