Branding and Consumer Behavior

The final section of the marketing plan, Control, is a process set to monitor the performance of the marketing plan. If the marketing plan is not performing according to expectations such as low sales, sometimes only a slight modification is needed for the plan to perform to expectations. How has consumer behavior altered in terms of the omni-channel and how have brands utilized the omni-channel to cater for the needs of the customer? This discussion will address the following Module Outcome: MO1: Examine how technology and innovation are created to meet the needs of the consumer

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