Business Case Summary

For individual Case Summary Assignment, briefly analyze the current situation and main business challenges of this firm. Also provide your responses to the case questions below. #1. What was Alibaba Group’s motivation for diversifying into the consumer business with the launch of Taobao? Does this make sense? #2. How did Taobao beat eBay? #3. Should Ma implement Zhao Cai Jin Bao? Why or why not?

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