Coca-Globalization

Read— Foster, Robert J. – Selections from Coca-Globalization: Following Soft Drinks from New York to New Guinea   Posted on blackboard. 2-3 pages—choose one of the Following. How was Coca -Cola marketed to represent “home”? What home? The USA? Do you feel Coke is very America? How does Coca-Cola represent US culture and how does it not? Do you feel Coke is very America? What were some challenges to marketing Coke globally? Do you feel Coke is very America

Calculate Price


Price (USD)
$