Company Analysis

Describe the company’s background, vision, mission statement, and financial information for the past five-years. Use graphs or tables to present financial information. Conclusion and strategic recommendations, especially in the current COVID-19 context. Based on the analysis, students should prepare at least three feasible recommendations. Ensure that your solutions are guided by your chosen application of the models. Possible models to use include: External analysis: PESTLE (I) analysis Porters 5 forces Competitor analysis Stakeholder analysis Internal analysis: Resources, capabilities & competitive advantage VRIO or VRINE Dynamic capabilities (knowledge management, learning, and innovation) Balanced scorecard Other models: GAP analysis Carroll’s Pyramid Generic Strategies Framework

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