Company Technology and Social Media

Technology plays a central role in customer service today, and this role is only going to continue to increase. One example is the expanding role of social media as a powerful customer service tool and resource. Research Publix Supermarkets and write a 2-page paper supported by research that includes the following: 1. Describe how the company uses technology to meet customer needs. a. Social Media, Online shopping, Shopping Apps for in-store/Curbside pick-up 2. Review the company’s page on a social media site and explain how it is used to provide customer service. 3. Review the company’s web site. Describe how it provides customer service and meets customers’ needs. Explain how it provides reasons for customers to use it. a. 4. What are the strengths and weaknesses of this site in providing the company’s customer service?

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