Consumer Buying Behavior

Sources must be cited in APA format. Your response should be four (4) double-spaced pages; Respond to the items below. Part A: Evaluate five different advertisements using Maslow’s Hierarchy of Needs theory.  Provide detailed explanations of the chosen advertisements that each illustrate either physiological, safety, social, esteem, or self-actualization needs.  Each level in the hierarchy of needs should have a separate advertisement that exemplifies the need.  You can include an image or video link to the advertisement.  How does each advertisement illustrate a consumer’s position within the Hierarchy of Needs? Part B: Compare the terms affect, mood, and emotion. How might marketers use each of these types of consumer responses (affect, mood, and emotion) in effectively reaching their target market?

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