Customer Statistics Report

The tablet company you work for has been supremely impressed with your work thus far on the smaller datasets it has given you, and the problems you have been asked to solve. They now trust you enough to hand over a more sizable dataset and see what you can do. That is the purpose of this final project: to assess your ability to comb through a larger dataset and make some relevant conclusions about the information contained inside it. Specifically, you are in charge of examining the dataset “Final Project Dataset”, which contains information on 500 potential customers in the greater Phoenix-area. These are folks who your company believes are a target market, because of Phoenix’s size and growing economic potential. Your company paid a surveying and data collection firm to obtain this dataset, and it is your job to work through it. Management’s instructions to you are simple: They want you to answer the question: “WHO ARE OUR POTENTIAL CUSTOMERS?”

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