How does Data Management, Big Data Analytics, and Records Management help businesses to go Digital? The digitization of businesses has been a popular trend in the 21st century as experts call it the digital age. To put it simply digitization of businesses is the converting handling of information in the business from analog to digital and employing proper equipment that can handle and replace human actions like maintenance of the integrity of the stored data, the transmission of data, etc. Lets us how each data management, record management, and data analytics play their part in taking a business into a digital arena. Data management is as the name suggests gathering and managing data. This consists of storing, modifying, and if necessary, recovering the data. With the advancements in technology automation of a business with tools like artificial intelligence and machine learning has become new normal. The implementation of these technologies will also guarantee the integrity and safety of the data. Records Management is the next step after data management is how to control the use and/modify the data that is being gathered from every corner of the company. With software tools and languages like SQL, NoSQL managing the records in a company has become a lot smoother in the digitized arena. Big data technologies on the other hand assist the companies with tools to compete with others by analyzing customer behavior . For this reason, organizations are always developing new techniques for data mining and analytics to understand the business potential and environment of a consumer driven economy.