Decofruta Company in Spain

I have a case study about Decofruta in Spain and I need to answer these two questions: 1- In the Internationalization phase to Europe, which market/company orientation did Decofruta have? Did they try to change its strategy in the European local markets? If so, explain how. 2- Why did Decofruta fail when expanding to Europe? I uploaded the case study and the problem statement and summary of the case study in the attachment   all the information need you can find it and also the book about the course you will find it there.

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