Question: What is strategy and why is it important? What are the most significant challenges organisations face in trying to develop and implement a strategy in todays modern and competitive landscape? Task Length: 2000 words +/- 10% – The purpose of this task is to assess your knowledge of the theory and readings we have covered in this unit. For this task you are required to write an essay in response to the question below. This is considered a persuasive essay; hence we expect you to adopt a stance, and use theory, research and examples to justify your answer. – Your essay should contain an introduction, body and conclusion. (focus more on the challenges that organisations face in trying to develop and implement a strategy in today’s modern and competitive landscape.), find articles, author that support your point of view about ‘what is strategy?’ – There is no requirement for an assignment cover sheet, title page, table of contents, and please do not use headings or sub-headings, figures or tables. Use a standard 12-point font Times New Roman with double line spacing, and page numbers. – Your reference list should appear on a separate page at the end of your assignment. This reference list is not included in your word count; in-text citations are included in the word limit. Examples of real organisations must be used to support your argument. -In addition, your essay must use a minimum of eight (8) academic sources (i.e. journal articles, not the prescribed textbook), which are cited correctly according to the Harvard Referencing Style.