Digital Marketing

Assessment brief:You are a digital marketing consultant, and you have been asked to assist in the development of a digital marketing plan for the online operations of ONE company from the following industry:Online Pharmacueticals (any online pharma company and vaccines website) Having picked one company from the above industries, you are required to develop a digital marketing plan using SOSTAC model by PR Smith.The report starts with a critical analysis of the company’s situation analysis, then based on the findings develop digital marketing objectives, strategies and tactics for the chosen company and comment on the possible barriers in implementation ,make recommendations on how to overcome these barriers. Use the following detailed structure of the plan and marking criteria.

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