Distribution Decisions

Discuss the role of marketing channels in supply chains. For each of the following products, list and explain two factors that would determine the distribution channel: bananas, laser pointers, and shoes. How are these products similar to or different from the current market channel and related intermediaries from other products or services? Why did wholesalers come into existence? What is the future of wholesalers and retailers? What are the target markets of retailers and wholesalers? How does this affect marketing decisions? How do retailers and wholesalers reach their target markets?

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