Donatos Pizza Case Study Review

(http://bevideos.mhhe.com/business/video_library/0073344974/swf/Clip_06.html). Upon thorough review of the case, you will then answer the four (4) questions below:1. Map the research design used by Donatos for new product development.2. Evaluate the Wassup meetings as an exploratory methodology to help define the research question.3. Evaluate the test market Donatos used. What were its advantages and disadvantages?4. What measurement scales would you have used on the survey that was part of the in-restaurant product tests?

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