Generation Alpha Rising in Marketing

Identify a single significant issue in your industry and prepare a research-based position paper on how your company can most effectively address the issue. Use your research to find out how the issue has been addressed by other companies in the past and how experts in the field recommend addressing it. ————————— The issues is the upcoming generation alpha and the issues that will arise in marketing.  Ex: Generation Alpha will look for more seamless experience. Or they will look more into influencers in youtube and other social media.  ————  Paper Guidelines: Your paper should open with an introductory paragraph that identifies a specific problem or issue and makes a claim about its significance in your industry. The rest of your paper will develop an argument that supports this claim. Please review the helpful information about writing an argument paper in UMGC’s Effective Writing Center’s writing tutorial. Body paragraphs need to describe and justify your proposed solution and explain how it relates to how other companies or experts have addressed the same problem or issue based on your research. Use information from your sources to support your ideas while ensuring that your own voice and ideas control the paper. Be sure to include a parenthetical citation (Author’s last name, year of publication) at the end of every sentence that includes words, ideas, or data from a source. While presenting your own argument, you should also anticipate and refute counter-arguments or alternative approaches. By showing that you understand other approaches and being very clear about how your approach is preferable, you will be more likely to convince readers to take your advice. You should end your paper with a concluding paragraph that reiterates your recommendation and reminds readers of the most important points you want them to remember. You should not introduce new information in your conclusion. Present your research-based position in an essay of 4-5 double-spaced pages (ca. 1,000-1,250 words) in 12-point Times New Roman font. Include at least five sources in your list of references. Cite each source you list as a reference at least once by using parenthetical citations in the body of your paper. Use APA format for the paper, including the References page. ————————— us step Sources to use: Deliverypath Service. (2019, August 23). Marketing Strategies for Generation Alpha: the Newest Generation. Provoke Insights. https://provokeinsights.com/marketing-strategies-for-generation-alpha-insights-into-the-newest-generation/ Ayers, R. (2019, September 9). Our Next Big Marketing Challenge? Generation Alpha. Business 2 Community. https://www.business2community.com/consumer-marketing/our-next-big-marketing-challenge-generation-alpha-02238259 Schultz., A. P. A. E. J. (2019, January 22). Move over Gen Z, Generation Alpha is the one to watch. Ad Age. https://adage.com/article/cmo-strategy/move-gen-z-generation-alpha-watch/316314

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