Hierarchical Clustering

Using hierarchical clustering on all seven variables, experiment with using complete linkage and group average linkage as the clustering method. Normalize the values of the input variables. Recommend a set of customer profiles (clusters). Describe these clusters according to their “average” characteristics. Why might hierarchical clustering not be a good method to use for these seven variables? For more information on Hierarchical Clustering  read this: https://en.wikipedia.org/wiki/Hierarchical_clustering

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