Please review Illustration Capsule 1.1 on page 7 of your textbook, “Apple inc: Exemplifying a Successful Strategy”. Based on your experience as a technology consumer and our work from this week, why does Apple’s strategy seem to set it apart from rivals? How is Apple’s strategy unique and what is there about it that can lead to sustainable competitive advantage? What business is Apple in and what factors in this business today do you think should cause Apple to re-evaluate its strategy, and why?Text book – Thompson Jr. A. A, Peteraf, M. A., Gamble, J. E., and Strickland III, A. J. (2020). Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases. 22 nd Edition. McGraw-Hill. ISBN: 978-1-260-07510-6

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