Macro Environment Report

identify macro environmental factors that influence a business specifically. These factors may include but are not limited to changes in political, environmental, socio-cultural, technological, legal, ethical, government regulation in both domestic and foreign country, economic factors such as inflation, unemployment, income levels, economic growth, foreign exchange rates, international trade policies, foreign investment restrictions, taxation, etc. Analyse their impact on business that may be in terms of but not limited to changes in business performance, structure, policies, profitability, growth and market share. • Propose solutions to challenges to counter prevailing/potential risks.

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