Management Individual Business Report

Assessment Task Winegold Pty Ltd is an Australian-owned multinational wine manufacturing company that has major operations across Australia. The company was founded in 2010 in New South Wales and has since rapidly gained market share in Australia to become one of the country’s largest wine producing companies with exports to many parts of Asia and Americas. Consequently, the company is now exploring the feasibility of expanding their operations to Sweden. Given that this is a new venture into unchartered territory, Winegold Pty Ltd is seeking your assistance as a management consultant to advise them on the political, economic, socio-cultural, technological and legal environment (PESTL) of Sweden. You are required to: 1. Write a concise, clear and well edited report of no more than 1,500 words outlining the external environment (PESTL) of Sweden 2. Conduct a SWOT analysis of the external environment (PESTL) 3. Present recommendations based on the SWOT analysis The report must include the following sections: • Title page • Table of contents • Executive summary • Introduction, • PESTL Analysis o Political Environment, o Economic Environment, o Socio-cultural Environment, o Technological Environment, o Legal Environment, • SWOT Analysis • Conclusion • Recommendations • Reference list

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