Marketing Research and Effects from COVID19

Subject: Mixed Marketing Research and effects from current COVID 19 conditions

Identify an industry you are either familiar with,or have a passion for. This industry will need to sell products and/or services to get, keep, and grow customers base thus, expanding market shares. 

Some marketing research methods are mixed – a blend of several methods which would serve to provide a picture of the current market conditions which can influence decisions for company leadership.

Write a 2-3 page paper about what is mixed methods research? What are the three types of mixed methods research suggested by your textbook? Give an example of each and detail how the COVID 19 pandemic would or could serve to skew the results in marketing research. 

The three types of mixed methods are: Qualitative before

Quantitative, Quantitative before Qualitative, and Qualitative and Quantitative Concurrently.

 

The paper must be APA formatted and contain:

1) Title page

2) Abstract page

3) 2-3 pages of content

4) a separate Reference page

5) The appropriate In-Text citations for the material presented

Points will be deducted for missing items listed above or if each of your references are not cited in the main body of the paper.

ALSO, YOUR PAPER WILL NOT HAVE MORE THAN 25% DIRECT QUOTES. 

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