Product Story and Marketing concepts

https://www.youtube.com/watch?time_continue=17&v=KQydNKaC9gM&feature=emb_logo Select a product of your choice and write a story about that product. Do not pick any apple products. Example of products: Samsung Galaxy, Toyota Camry, Jaguar XF. Discuss the life story of the product using different marketing concepts in the course. Grading will be done based on how a student integrates concepts more than the length of the report. MAX length of the report – 2000 words. Marketing concept ideas:  communicating value  pricing  marketing segment  decision to end product product rebrand/ rebirth future

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