Public Relations Issues

Using the organization for which you work, or another organization with which you are very familiar (club, religious organization, non-profit organization, etc.), determine a public relations issue or problem that would benefit from research. Some examples of the types of problems acceptable for this assignment are listed below. If you are not sure about your topic choice, ask your professor to approve your topic. a. A change in a product or service offered by an organization. b. Improved image or relationships of a department or policy within an organization. c. Improvement in public opinion of an issue of concern to the organization. d. Evaluating competition. e. Prepare for a public relations tactic or strategy change. f.  Improve management/employee relations. g. Test a new public relations message. Create a research plan to provide information about this issue or problem. Include the following information in your research plan. Address each item below with at least 1-2 full paragraphs. a. Explanation of the issue or problem. b. Outline the type of information needed and how it will be used. c. Outline the type of information needed and how it will be used. d. Outline how the data will be collected. e. Outline how the data will be analyzed, reported, or applied.

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