Sensory Branding Analysis

Sensory branding is a type of marketing that appeals to all the senses in relation to the brand. It uses the senses to relate with customers on an emotional level. Brands can forge emotional associations in the customers’ minds by appealing to their senses (Latasha, Tooraiven, Monishan & Randhir, 2016). Identify a product that successfully uses sensory branding, and explain what makes the sensory branding effective for the product. Identify and explain those factors that define the branding of the product as sensory. Reference: Latasha, K., Tooraiven, P., Monishan, B., & Randhir, R. (2016). Analyzing the impact of sensory marketing on consumers: a case study of KFC. Retrieved from: https://www.researchgate.net/profile/Randhir_Roopchund/publication/304171131_Analyzing_the_Impact_of_Sensory_Marketing_on_Consumers_A_Case_Study_of_KFC/links/5769022b08aef9750b0faab9/Analyzing-the-Impact-of-Sensory-Marketing-on-Consumers-A-Case-Study-of-KFC.pdf

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