Service Marketing

Service Marketing Report Individually, students will read 5 journals/research articles that pertain to marketing a service (as opposed to a product). Students will then write a 3-5 page report (excluding cover page, abstract, and references) synthesizing those 5 articles. APA methodology applies to this assignment. For more information on Service Marketing  read this: https://en.wikipedia.org/wiki/Services_marketing?wprov=srpw1_0

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