Use the following details to help structure your Learning Diary.
You may wish to reflect on the points below. Please note this list is not exhaustive, and you do not need to include all of the points. Adapt your reflection in order to suit your personal learning experience. The suggestions below are a starting point. Taking initiative is important for your university studies. Adding extra materials, ideas, reflections and sources to your Learning Diary is encouraged
Section 1: Presentation Skills (Marketing Mix Pres.) (30 marks) 600-700 words
1. What was my first impression when I was given the task.
2. Choosing a product or service: which product or service did you choose, and why did you choose it? Did it work well, would you choose the same product or service next time?
3. Conducting research: how and where did you conduct research about this product or service? Would you do it differently next time, or the same? What did you learn?
4. Presentation skills: what level of experience do I have with presentations (have I presented before)? How is my feeling prior to giving the presentation? Do I feel confident, a little nervous, very nervous? What, if anything, am I worried about? What, if anything, do I feel confident about?
5. After the presentation: how did the presentation go? How long was the presentation, did I get the timing right? Did I make eye contact with the audience? Did I talk for enough time or too much time? Did I answer questions appropriately? Was the PowerPoint effective? Did the audience seem engaged or not? What went well and what didnt? What can be improved next time? You may also wish to ask your tutor and classmates for feedback to get a more well-rounded view of your presentation skills.
6. How can I improve next time?
Section 2: Argumentation and Academic Essay Writing (CSR Essay) (30 marks): 600-700 words
1. The essay question: What was my first impression when I saw the essay question: A businesss only responsibility is to produce profits. To what extent do you agree or disagree with this statement?
2. Conducting research: How did I conduct the research about CSR and the role of businesses in society? Did I do enough research? What could I do better next time? How and where can I apply this knowledge?
3. Building an opinion: How did I build my opinion about this question? What could I do better next time? How and where can I apply this knowledge?
4. Preparing for the in-class discussion: How was my preparation for the in-class discussion/debate about this CSR question? What could I do better next time? How and where can I apply this knowledge?
5. Reflection about the in-class debate: what went well and how could I improve next time? Did I participate enough? Did I get to explain the points I wanted to make? How can I prepare or participate more effectively in future? How and where can I apply these skills?
6. Academic essays: What makes a strong academic essay? How did I structure my essay? What did I learn from this and how can I improve?
7. Referencing: How did I choose my sources for referencing? Do they reflect a wide range of opinions, methods and types of sources available? How could I improve this next time?
8. Results: what was my grade for the essay? Was it higher or lower than expected? What did I learn from writing this essay and how can I improve next time?
Section 3: Exam Preparation and Exam Taking Skills (30 marks) 600-700 words
1. Exam revision: what is my strategy for preparing for exams? What methods of revision and study tools do I have available? Do I prefer to study alone or in a group? If in a group, who will study with me? Should I form a study group? What am I confident about and what am I nervous about? Make a list of the topics you need to review most. What revision tools can I use? Start to prepare these now. What can I do in terms 1 and 2 to manage my workload in term 3, when all the exams will take place?
2. Exam preparation: what do I need to bring to the exam? Did I bring everything with me, did I forget anything?
3. Exam taking skills: during the exam, what do I do well and what needs improvement?
4. Time management: How can I use the 2 hours in the most efficient way? How can I divide my time among different questions in the best way? What strategies can I use to be more efficient during an exam?
5. Mood: How is my mood during an exam? Am I stressed or calm? If I am overly stressed, what methods of coping can I practice to help me through my exams now and in the future?
6. How can I improve next time?
In conclusion, the Learning Diary needs to show:
1. Proof that you have researched and analysed information.
2. Critical thinking and evaluation. Reflection on your own practice.
3. Analysis of how to improve.
4. A clear layout. This is an assessed piece of work. Your Learning Diary should be presented neatly and clearly so as to help your tutor follow your progress and the steps you will take to improve your performance as a student.
5. A logical flow to your writing and a high quality of written English.
6. Accurate Harvard Style referencing.
You must research and incorporate reliable resources (books, academic articles, websites) into your work and provide a list of references.
You must not reference any user-generated sources of information such as Wikipedia or forums. You could read these to get a general overview for your own understanding, but they should not be used in your references as they are not always reliable sources of information. If you are unsure of what is expected of you, please speak to your tutor.