Social Media Campaign

Please watch the following YouTube video: Then, watch this case study: Now, you need to post your answers to the following questions. It is expected that students demonstrate their understanding of the subject by presenting (1) TWO key takeaways, interesting aspects and/or business implications you can learn from Chipotle’s “The Scarecrow Campaign” (at least 250 words) and (2) how and why would you extend this social media marketing campaign if you were a sales/marketing manager in your hotel or restaurant? (at least 250 words)

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