Strategy and Consumer Behavior

Develop and write an APA formatted 8-10 page paper that explains the following: (1) five important concepts you have learned throughout this eight-week course; (2) identify the two to three concepts you would like to apply to your current or future work setting as a marketing manager and how you will go about implementing them. 1. The influence of culture in consumer behavior. 2. Target market and market segmentation. 3. Brand loyalty 4. Green marketing and ethical issues 5. Effect of online brand community on consumer behavior 8-10 pages APA formatted and 8 references with in-text citations. Abstract and conclusion required

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