The Boeing Case

What should Jim McNerney do about the production of the 787 Dreamliner? Should he continue production not knowing what the problems with the battery are, or stop production until the problem has been resolved? How might this incident influence future public opinion and regulatory actions if another issue arises with the 787 Dreamliner? Regulatory Agencies like the FAA have the double purpose of both promoting and regulating the commercial aviation industry. Where should the FAA draw the line between a proven yet not fully tested technology and a possible hazard to human life? How should Boeing respond to growing pressure from airlines both in delivering new orders and finding a solution for the aircraft that have already been delivered to customers? How should Boeing respond to organizations that have been affected by the delays in the 787 Dreamliner, and how can they deal more effectively with any further issues arising from the aircraft in the future? What long-term implications might this incident have on Boeing’s reputation?

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