The Competitive Advantage of MasterCard

1. What is the competitive advantage of MasterCard? What are the main sources of this advantage? Explain the reasons for the relevance of these sources. Use the value chine and porters generic strategies to answer the question with diagrams. 2. What are the main future challenges and opportunities MasterCard is going to face in the next 5 years with regard to its growth and the sustainability of its competitive advantage? Explain why these challenges are relevant.

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