The Marketing Mix

The Marketing Mix – Marketing mix is the controllable set of activities that the firm uses to respond to the wants of its target markets. Create a 300–400 word response on the marketing mix and submit to this discussion thread. Respond to any two of the following bullet points in your response. Describe what is meant by marketing mix. Describe and discuss the different elements of the marketing mix for a product of your choice. How does the marketing mix enable marketers to better serve their customers? How would a marketer use the marketing mix to select a new product or service? How would a marketer apply the marketing mix to use a seamless value chain to transport the product or service to the customer?

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