Upon graduation, you have secured a job as a tourism specialist with the world wildlife fund. Your first assignment is to be a team member charged with helping area in Zambia. This country is located in south-central Africa. Its government is considering a new national park and has requested expert assistance from the fund. The president of the fund has made it very clear to the team that such plans must also aim to improve living standards for the local population. These standards,  at present, are grievously low. Most local people are subsistence farmers. They occasionally shoot big-game animals that damage their crops, and also for meat. After extensive field study, a particularly attractive area has been found in which the scenery is spectacular, the climate very pleasant, the natural history resources outstanding, and the local people friendly and hospitable. Thus the proposed park seems to have an excellent potential for attracting substantial numbers of ecotourist. Propose some conceptual ideas as to how this challenge can be met successfully.

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